Most protein bars are a science experiment wearing a health halo. Flip one over and you’ll usually find sugar alcohols, stevia blends, sucralose, soy fillers, and a handful of ingredients nobody can actually explain, all marketed as fuel when most of it functions closer to junk food with a gym membership attached.
That’s the exact problem Tony Leonardi and Lori Aleks set out to fix when they built Muscle Up Bars: no sugar alcohols, no stevia, no sucralose, no soy, no junk of any kind. Just natural ingredients, built specifically for lean muscle, without the usual tradeoffs.
Building the product was one thing. Running the business behind it was another. Here’s how Tony put it, working with Press Forward:
“Sometimes you feel like you’re on an island out here trying to grow this business. We’ve mended that net, and I think we’re in a very good position to scale our business going forward, knowing that we’re not letting a lot of effort and time and money fall through the cracks.”
That’s the part I care about most. A great product still needs a business underneath it that doesn’t leak time and money everywhere. Tony and Lori built both.
I’m heads down this week, so the team wanted to make sure you didn’t miss this. Use code PressForward for $5 off your first order at muscleupbars.com.
Let me know what you think.
~ Neal